BEHIND LUMA SOCIAL
Before Luma Social, I was creating content without fully realizing I was doing what I now love most—strategic storytelling.
It started while working at a nonprofit, where I saw firsthand just how powerful aligned content could be. That spark of curiosity grew into a passion for helping women business owners build a presence that reflects who they truly are.
Running a business takes a lot of energy. Luma Social exists to support women balancing clients, creativity, and visibility — so you can stay focused on what you love most: your business. I take social media off your plate and turn your ideas into a cohesive, intentional online presence.
What sets Luma apart is collaboration. Some clients prefer a hands-off approach and trust me to run with the strategy. Others like to be involved and share ideas along the way. Either way, you can expect a thoughtful plan, clear communication, and a process that feels easy and aligned.
Hi, I’m Sarah!
The Luma Approach to Social Media Management
Discovery Call: We’ll start with a quick call to get to know each other, talk through your goals, and make sure we’re the right fit. This is where I’ll help you choose the package that best fits your needs.
01
Onboarding + Strategy: Once we’re locked in, I’ll audit your current online presence and build a clear, intentional strategy. This includes defining your content pillars, voice, and direction so everything feels aligned from the start.
02
Content Shoot, Creation + Calendar: We’ll capture fresh visuals, collect your existing assets, and build a clear content calendar. This ensures everything from copy to creative is strategic, cohesive, and ready to roll.
03
Engagement, Management + Optimization: I manage the day to day posting, community engagement, and implement ongoing optimization recommendations so your content isn’t just seen, it performs.
04
Reporting + Strategy Refinement: Each month, you’ll receive clear reporting on what’s working and where we can refine. If needed, we’ll adjust the strategy to keep momentum strong and growth intentional.
05
Ready to hand off social media and focus on what you love?